Keith began his career in the digital marketing industry in 1995 in New York City's Silicon Alley with a small upstart named Poppe Tyson Interactive, which merged with Modem Media in 1997. Keith has spent most of his career in top digital agencies leading digital marketing programs that include: Experiential & transactional websites, promotional microsites, online advertising, search strategy, customer relationship marketing, email, distributed presence, content syndication, online video, branded entertainment, convergent media, mobile, social media and influence marketing, word-of-mouth programs and emerging media channels.
Recently, Keith was a Vice-President, Director with Digitas where he oversaw GM corporate digital marketing programs.
Today, Keith is Vice-President, Account Director at Wunderman New York where he oversees both digital and direct marketing programs for a global automotive brand. Keith also publishes the blog Distributed Presence and is an active social media participant where he provides digital marketing insight to both brand marketers and digital marketing industry professionals.
Keith completed his undergraduate studies in Marketing at Quinnipiac University in Hamden, Connecticut, and later earned an MBA from the F.W. Olin School of Business at Babson College in Wellesley, Massachusetts.
