Don't
forget about Measurement, Analytics, Testing and Optimization. Consumer experience optimization is critical
to overall program performance. Effective
digital marketers continuously analyze, report and make optimization
recommendations to their clients. It's
easy to understand "what" the consumer is doing through quantitative
data, but relating that to "why" the consumer is doing something
requires qualitative testing. A good
marketer then forms a hypothesis and tests the hypothesis through split or
multivariate testing in order to optimize the consumer experience.
The below
diagram will help you to better understand what I've described above.
Comments